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Live Online: A Social History of Howard Johnson's Ads

Tuesday October 6, 2020
7:00 PM until 8:30 PM


Hurry! Family meals are the most fun at Howard Johnson's print advertisement "The Landmark for Hungry Americans", "The Host of the Highways", and "Under the Orange Roof", were some of the Howard Johnson's corporation's most famous marketing slogans. Join us for a nostalgic look at the Quincy-based restaurant chain that stretched "from Maine to Florida" and beyond, and particularly their ad campaigns over the years.

Howard Johnson's, the Massachusetts soda fountain that became an American icon, was started as an ice cream stand on Wollaston Beach. The first restaurant opened in 1929 in the Granite Trust Building in Quincy Center. By the 1970s, there were more than 1,500 restaurants, motor lodges, vending and turnpike operations, and a manufacturing and distribution system. How Howard Johnson's chose to advertise throughout this tremendous growth can tell us a lot about America's growth during the same period. Join the Quincy Historical Society for what is sure to be an entertaining and though provoking exploration of this local treasure that got huge.

Please join us on Zoom (meeting ID 868 2615 2075). We recommend using the free Zoom app. You can call (646) 558-8656 and use the same meeting ID to listen to the audio. You may also view the program live on our YouTube channel and on our Facebook page.  If you're new to Zoom, we recommend you install it and try it out beforehand (more than a few minutes before the program). If you're having trouble with it, ask us for help during our Help Desk hours.



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This page last updated : EK/TK MAP2 2020.07.10 - 8:00 AM
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