Market Research - Leveraging Customer and Competitor Intelligence
Virtual Webinar provided by SCORE Princeton.
This webinar is an overview of key concepts, activities, resources and tools for market and competitive research. It will include information on newer research tools and touch on how to work with your SCORE mentor as you carry out your research.
Ideas, plans, strategies and tactics for your business need to be grounded in reality-based insight. Market research helps you assess the potential of your target market, and make decisions about how to reach and sell them. Competitive research gives you an understanding of the companies you’re up against in reaching those customers, and the industry environment in which you are operating, which helps inform your company’s plans and positioning.